Privacy Policy

Who we are

We are Gelato Artisan Ltd. Our website address is:


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Valenti’s App Privacy Policy

Valenti’s mobile application is owned and operated by Gelato-Artisan Ltd, who are the controller of all stored data.

PepperHQ Ltd operate as a processor of data for Valenti’s App.

This policy, together with our MOBILE APP TERMS OF USE, explain how we may use

information we collect about you, as well as your rights over any personal

information we hold about you. Please read this policy and our MOBILE TERMS OF USE


Information we collect about you through Valenti’s App.

We collect information about you when you:

– register to use Valenti’s App;

– attempt to check in to our stores;

– register your debit or credit card details;

– upload a profile photo, and

– use the payments facility in Valenti’s App to pay for your purchase.

This information is collected, stored and processed under Article 6(1)(b) of the

GDPR, “processing is necessary for the performance of a contract to which the data

subject is party or in order to take steps at the request of the data subject prior

to entering into a contract” i.e. We need this data for you to be able to use the

App for it’s primary purposes.

Using your information

Collecting personal information in Valenti’s App (name, email address, date of

birth) helps us to better understand what you need from us.

We use your information to:

– improve the functionality and performance of Valenti’s App;

– personalize our services to you;

– tell you about important changes to Valenti’s App and related services, and

– manage promotions, competitions, customer surveys and questionnaires.

Your personal information is safe with us and will never be released to third party

companies for marketing purposes.

Valenti’s App captures your geographic location when you attempt to “check in” to

one of our stores. We do this to identify which store you are in or near to allow

you to pay using Valenti’s App, and to provide an enhanced visitor experience (for

example, through digital loyalty cards). We will only capture this information with

your consent. Valenti’s App also captures basic usage metrics to help us identify

any problems and to make improvements in the future. These metrics also help us

understand how people use Valenti’s App and how many people use the different

functions within Valenti’s App.

Your contact details and personal information may be used to send direct marketing

messages to you via your contact details provided. This is done only with your

explicit consent, which can be withdrawn at any time from the My Account

options within the app. You may refuse consent for marketing messages without

detriment to any other areas of functionality within the app.

Information We Capture

Geographic location

We provide enhanced store visit experiences when you choose to pay using Valenti’s

App. You may prevent Valenti’s App from accessing your device's location

services, or turn off the location services of your Mobile Device. Doing so will

impact the capability of Valenti’s App and prevent you from enjoying an enhanced


Data you share with us (Including information you give us when signing up, and

information which is shared automatically, such as Device ID, and IP address)

We use this data to log you in to Valenti’s App and it helps us understand our

customers better and present you with appropriate offers and promotions. Your data

is stored in an encrypted database and transferred over a secure network

connection. You decide which data you do and do not share with us. If you ask us

to, we will update, correct or delete any data which you give to us.

Your Card details

Your card details are not stored on Valenti’s App and they are only used in

accordance with your payment instructions. Your card details are stored with our

payment gateway partner – Square – who are a Level 1 certified PCI-DSS Service

Provider. You have to use the payments facility within Valenti’s App to pay for

your purchase through the app.

Your profile photo

Your profile photo is used in store to verify your identity. If you ask us to, we

will update, correct or delete your profile photo. However, you must have a profile

photo if you wish to use Valenti’s App to pay for your purchases in-store.

Your purchase history

We use your purchase history to provide personalised offers and analyse which

products and rewards are most likely to interest you.

Data storage, protection and your right to access and erasure

Your data is stored in an encrypted database and transferred over secure network

connections. We will store your information for as long as your account exists in

Valenti’s App. If your user account is entirely inactive for a period of 12 months

or more, we will delete your account. If you ask us to, or if you delete your

account, we will delete the information linked to your account which can identify

you personally, including your profile photo and personal details.

You may ask us, at any time, to provide to you confirmation that your data is being

processed and access to your personal data. This will generally be provided within

7-21 working days.

Marketing and research

If you agree, we may contact you:

– with offers and information about Valenti’s products or services.

– for customer research, e.g. to help improve our service.

You can ask us to stop contacting you for marketing and/or research purposes by

following the instructions in any such communication or by emailing us at

Disclosing your information

We will never disclose your information to anyone outside of Gelato-Artisan Ltd


– Where we have your consent

– Where we are required or permitted to do so by law

– To other companies who provide a service to us as a processor under the terms of

this privacy policy

– To any successors in title to our business.

If we ever transfer your personal information to countries outside the European

Economic Area we will ensure that appropriate security measures are taken.

Accessing your information

To obtain a copy of the information we hold about you, email us at . Please confirm any details to help us identify and

locate your information. If any of the details are incorrect, let us know and we

will amend them.

Changes to our policy

This policy replaces all previous versions and is correct as of November 2019. We

reserve the right to change the policy at any time.

Contacting us

If you have any queries, please contact us at

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